25 June 2016
Popular singing competition, MTN Project Fame West Africa, began auditioning in Abuja on Saturday to select talented singers who have the potential to build careers in music.
Judges at the auditioning, which held at the National Centre for Women Development, were radio personality, Matilda Duncan, Neo-soul singer, Lindsey Abudei and music producer, Gospel Obi popularly known as GospelOnDeBeatz.
Joseph Ogbuka, the Youth Segment Specialist for MTN, said the project aimed at discovering talented youths across the country for support.
He added: “we are a brand that taps into the passion and lifestyle of the Nigerian youth, and we know there are many gifted youths who need a bit of a push or support.
“Music is a core passion of many Nigerian youths who are also our customers and these people who want to go into music have to be found.
“The best we can do is support the management of Project Fame to discover gifted youths and support their dreams of becoming great artistes in the music industry.
“We have a special youth proposition which serves as a platform to support youths in achieving their goals which in this case is music.
“There are thousands of people signing up for this, but we have to pick only those who can really sing.’’
According to him, there will be a couple of knock-out stages in each geo-political zone to find the best in the zones.
Ogbuka also said “these people (those who were present for auditioning) will contest with those chosen from other zones until we feel we have gotten those that are good enough to go through the semi-finals.
“That is where we would pick those that would proceed to the live show.’’
More than 1,500 “artistes’’ took part in the auditions.
MTN Project Fame West Africa seeks to discover raw talented musical hopefuls who are groomed for success in an intense Academy.
The contestants receive professional training – from voice and movement to performance and songwriting.