American songwriter and singer, Alicia Keys has started a no-make-up movement that is going viral on social media.

The movement started after the 15 time Grammy winner wrote an essay for Lenny on Tuesday, where she depicted the struggles and pressures women go through to look a certain way.

Since writing the essay, Alicia Keys has vowed to officially stop covering up: “Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing” .

She wrote on

“Before I started my new album, I wrote a list of all the things that I was sick of. And one was how much women are brainwashed into feeling like we have to be skinny, or sexy, or desirable, or perfect. One of the many things I was tired of was the constant judgment of women. The constant stereotyping through every medium that makes us feel like being a normal size is not normal, and heaven forbid if you’re plus-size. Or the constant message that being sexy means being naked.”

She went on the criticize her “former” self, revealing that the Alicia Keys of the year 2000 was not the same Alicia Keys of 2016.

She spoke of her growth and transformation as she tied excessive use of make-up to low self esteem.

She also posted no-make-up pictures from her recent performances on her instagram page:

Let's do this! 😘 💜 🎤 #UCLFinal

A post shared by Alicia Keys (@aliciakeys) on

On her experience on the no-make-up movement so far, she said: “I swear it is the strongest, most empowered, most free, and most honestly beautiful that I have ever felt.”

Millions of Instagram users have followed suit and jumped on the no-make-up movement.

Author: Ope Adedeji