By Ikenna Amadi

Dangote Cement is set to inaugurate its 1.5 million metric tonnes per annum capacity Cement Plant valued at $500m in Congo on Thursday.

The plant, which is described as the largest in Congo, rolled out its first bag of cement on August 7 and is set to create about 1000 direct and indirect job opportunities.

According to a statement released on Monday in Lagos, the Congo Plant commissioning makes it 10 Dangote Cement Plants across Africa.

Also, it is believed that Dangote Cement maintained its stronghold in the domestic cement market, accounting for 65 per cent of local cement market while Pan-African volumes went up by 7.5 per cent to 7.0 mta.

“Our Pan-African operations are performing strongly with excellent sales growth in Cameroon, Ethiopia and Senegal.

“We are consolidating our success across Africa through commissioning of our 1.5Mta factory in Congo, the tenth country in which we have established operations.

“In our key operations in Nigeria, we have significantly improved our fuel mix and this has helped increase margins across the Group.

“It is especially good for Nigeria because most of the coal we are using is mined in our own country,” it said.

However, it also affirmed the fact that strong brand recognition, increased point of sales branding, improvements in sales and marketing strategies and higher visibility through trade shows all culminated into sales increase.

Author: Cerebral Lemon