20 March 2017
Drake has hit another major milestone in his shinning career after it was confirmed that the Canadian star has become the first artist to pass the 10 billion streams mark on Spotify.
Based on Spotify’s reported average pay-per-stream rate of $0.005, paid out across both publishing and recorded music rights, this means that Drake and his music business partners will have pocketed in excess of $50m from the streaming service.
Spotify themselves were left shocked by Drake’s streaming figures.
An enthusiastic press release read: “Drake continues to break Spotify records, including his own, and is now the number one streamed artist and the first to reach over 10 billion streams.
“Congratulations to Drake on this milestone, and thank you for the music, from all your fans on Spotify.”
According to business bible Forbes, a significant chuck of those 10 billion streams is down to his latest album, Views. ‘One Dance’, which has become the album’s most popular track, accounts for 1.15 billion of those plays alone.
It became the first track to reach 1 billion plays but other tracks from the album aren’t too far behind.
‘Hotline Bling’ has notched up 600m, ‘Too Good’ is there with 520m and ‘Controlla’ is lagging a bit with a mere 340m.
His new single, ‘Fake Love’, released in December, has already had over 320m plays. Also contributing to Drake’s streaming success is his back catalogue which shows no signs of slowing down.
The release of Drake’s new mixtape, More Life, intended to keep fans happy between major releases, is now live across various streaming platforms.
The 22-track collection is described as Drake’s “debut playlist” and features guest vocalists including Young Thug, Giggs, Quavo, Travis Scott, 2 Chainz, Kanye West, and PartyNextDoor.