Recently the word Clicktivism was added into the dictionary. It refers to the use of social media and the Internet to advance social causes. It is simply a word that describes those who use social media to organise protests and influence their societies by asking relevant questions.

The use of social media for positive change is not new in this age. Due to the growing influence of social media on political awareness, it is no more business as usual for politicians.

The growing evolution of Tech has been recognised once again as the Commission on American Presidential Debates recently announced that Facebook and Google would be used to gather questions for the upcoming U.S. presidential debates.

According to a statement on the commission’s website, technology and social media companies have been tapped to help the American public engage with Donald Trump, the Republican candidate and Hillary Clinton, his Democratic counterpart during the three debates.

Facebook and Google will be providing moderators data in the weeks leading to the debates on what people are searching and saying about the election, the candidates, and the issues.

Facebook also will be working on-site during the debates, helping students and members of the media to use its live  broadcasts to express their views on what they’re seeing and experiencing at the universities where the debates will hold.

Facebook users will, of course, be able to watch the live broadcasts and ask questions and comment, according to the debate commission. Facebook also plans to note what users are talking aboutwith regards to the election, the debates and the candidates.

Facebook, Twitter, YouTube and Yahoo all will stream the debates live.

Snapchat also will be participating during the debates, compiling various users’ snapshots into what they’re calling a Live Story, which is designed to give people a sense of what’s going on at the debate venues.

Pulling social media into the debates also is a natural progression of how people are using the networks already.

With so many social network users already talking about, griping about and posting content about the election, using them to feed the debates is only logical.

A major advantage is that social media users around the world would be opportuned to ask questions which would be useful for some other processes after the election.

This could remind people to log in for the debates. It makes them more relevant. The chance to get your question asked, if not answered, is pretty attractive.

The first presidential debate holds on Monday, September 26, while two others are slated for Sunday, October 9 and Wednesday, October. 19.


Author: Timilehin Boyinde

Oluwatimilehin Boyinde is a research writer and a social media strategist. A public affairs analyst, he writes about history, politics, sports, life matters and technology. He is passionate about happenings in Local and international political arenas. He is an avid Manchester United fan and an unapologetic Nigerian.