Mark Zuckerberg’s Facebook has launched a new app called “Lifestage” that will only run on iOS and for teenagers only.

Lifestage is a sort of video diary where you answer biographical questions about yourself and share a visual profile of who you are with your school network.

The app is a video-first take on social networking. Rather than post status updates, you let the world know how you’re doing via video.

Lifestage only works for those who are 21 years old and younger and allows you to discover video profiles created by others in your school to learn more about them, Facebook said in a blog post on Saturday.

Every time someone updates their page, it shows up in a feed prompting others to check it out.

The app also allows schools to be registered. Once a school is unlocked, users can access the profiles of others in their school community and connect with them.

Although, the app allows a user to select school, the user won’t be able to see other users unless a minimum of 20 people from the same school start using it.

Another interesting thing about the Lifestage app is that it enables users to add a ‘Reach Me’ note to their accounts, directing others to their social network or app of choice for direct messages.

While it is still unclear how the app will restrict users, any user who is above 21 years old, say 22 years, will be able to access his/her own profile but will not be able to communicate with any other user on the app.

During the sign-up process, Lifestage warns that it cannot confirm that people who claim to go to a certain school actually go to that school.

Is Facebook trying to challenge established power house like Snapchat or probably wants to take its new-found knowledge and apply it to its ad network.

Only time will tell!!!


Author: Timilehin Boyinde

Oluwatimilehin Boyinde is a research writer and a social media strategist. A public affairs analyst, he writes about history, politics, sports, life matters and technology. He is passionate about happenings in Local and international political arenas. He is an avid Manchester United fan and an unapologetic Nigerian.