11 August 2016
Under Armour, the fitness & athletics mega-brand, has launched a sportswear line under the design direction of freshly appointed creative director, menswear designer Tim Coppens.
Ben Pruess, Under Armour’s senior VP of sportswear said in a statement, “It’s not common for a sports brand to go into suiting, chinos, and oxfords, but those are basic items that aren’t going anywhere. They just needed a fresh take.”
With Coppen’s direction, that means trying to balance sporty, casual and cool with his already sporty aesthetic. “There are athletic references and functional elements in the clothes, like magnetic closures and bonded seams, but this isn’t athleisure”, he says. That means sweatpants and hoodies that aren’t the kind you exercise in nor those that are expressly street. Also, leather boots had tire-tread soles, chinos came in a water-repellant fabric, and a puffer coat was sleek and sculptural thanks to zero stitches (the nylon was welded together to create each puff of down instead).
Under Armour will be presenting the full collection in New York on September 15, and the collection will be available online at the same time.
View some of the looks below.