19 August 2016
Rapper, designer and thirty-nine year old father of two Kanye West is set to open pop-up stores at about 21 venues around the world to sell merchandise from his latest album, “the life of Pablo”.
West was vague about the details, but according to Vogue, the event will be announced on his website 24 hours before it kicks off and will go on for a period of three days.
The venues will be located in cities in the United States of America, South Africa, Australia, Singapore, England, and Germany.
Having already sold a reported million-dollars worth of merchandise at the “Life of Pablo” pop-up in New York earlier this year, he is poised to make an unprecedented global impression this year with this announcement.
Each city will have its name spelled out on t-shirts and hoodies in a gothic-style font and a myriad of bold shades reminiscent of the collection he showed at Madison square garden in February.