20 May 2016
Sony Music Entertainment has just signed another African singer, this time from Tanazania. Earlier in the year, Nigerian singer, Davido became the first African to be signed to Sony Music Worldwide; a deal he signed at their New York office.
The news that Davido was signed to Sony Music Worldwide was met with cheers in the music circles. African music lovers have once again been given another reason to be are excited as Tanzanian singer, Alikiba also known as the “King of Bongo Flava” signs a deal with Sony Music.
The deal was announced by Alikiba and the Sony Music Entertainment team during an exclusive, global media audience session at the Sony Music Entertainment Sub Saharan Africa Head Office in Johannesburg, South Africa. Alikiba flew in from Tanzania to South Africa and was followed by a dedicated film crew who documented his story as frenzied fans and reporters captured the moment.
This will see the Tanzanian recording artiste release his highly anticipated sophomore album later this year with the company.