16 August 2016
Vivienne westwood is no stranger to gender-fluid fashion. Case in point: her spring/summer 2017 collection featured girls in oversize suiting, while guys (with painted nails) wore knit and lamé dresses-so the decision to combine her men’s and women’s shows makes a lot of sense.
The 75 year old designer isn’t the first to do this though. Brands such as Gucci, Rag & Bone, Vetements, and Public School have all made the decision to do so too. Westwood’s team announced that her Fall/winter 2017 men’s show in January—which usually takes place in Milan—will be now be shown in London, where she opened her first store the ’70s. The women’s show will also move up from its usual February slot to be shown alongside the menswear.
That means the labels Vivienne Westwood Red Label and Man will no longer exist; instead, they’ll be combined under the Vivienne Westwood mainline. By presenting both mainline collections in January, Westwood hopes to give buyers a clearer vision of the collections before the sales period begins.
“Our whole structure will be directed by quality”, Westwood said in a release. “Reduce our company in size, reduce it to its essentials. Buy less, choose well, make it last”.
The brothers behind Vetements had a similar reason for changing up their fashion show dates: Earlier shows equals more time to design the collections, sell to buyers, and meet production deadlines.