The World Health Organization, WHO on Tuesday, released a report on plain packaging of tobacco with the aim of decreasing the lure to smoke on “World No Tobacco Day”.

The United Nations Agency said that “plain packaging” on tobacco products has shown to be an effective complement to health warnings, advertising restrictions, and curbs on misleading packaging to help save lives.

WHO Director General, Dr. Margaret Chan explained that “plain packaging kills the glamour, which is appropriate for a product that kills people.”

The report records the effort to strip tobacco packaging of logos, colors and brand imagery and contradict legal challenges from the tobacco industry.

In 2012, Australia introduced plain packaging, becoming the first WHO member state to do so.

Several other countries have followed suit since then and on Tuesday, New Zealand announced it will push ahead with similar plans.

Author: Ope Adedeji