Android users are inclined toward downloading free Apps while a slightly higher percentage of iOS users go for paid Apps.

Majority of the Apps in the Android play store are free while some important apps in Apple Play store are paid Apps.

While there are options for Android users, there are little or no options for iOS users when using a paid App is required.

While most users of the world’s two most popular operating systems will pick free apps over paid Apps for obvious reasons, there are some who tend to prefer paid Apps.

So why should one consider a paid App when there is a free version that works just fine?

There are more features in paid Apps

One interesting thing is that most developers of paid Apps also have free Apps. Why? Paid Apps come with more features as compared to their free versions.

Since users are paying for these Apps, they get access to locked features. For instance, the AVG Antivirus App’s paid version gives more security features that are not available in the free version. Most educational Apps have paid variants and the features of the free versions are limited.

Ads free, less data consumption and less distraction

Unnecessary, irrelevant, repetitive and unwanted ads are not new to free apps. Sometimes, you’re editing some important documents and on the go, you see ads like banner of full-screen landing page popping out randomly.

Sometimes, users have to go through the entire ad every time a new option is accessed. The video pop-up ads take time to download and also don’t let users bypass them until they have been fully downloaded. This consumes a lot of data.

These disturbing ads are not be seen in paid Apps.

Scheduled Updates

There are regular updates for paid Apps and those updates always come with more features. This is not the same with most free apps where there is frequent updates with little or no features added. Also, paid Apps receive updates (serious updates) earlier than free variants.

The Labour of the developer is not in vain

By choosing paid Apps over free ones, users have helped the developers in no little way. This is a win-win situation as end users will also benefit from the added features, less distraction, low data consumption, while the developer will also smile to the bank.



Author: Timilehin Boyinde

Oluwatimilehin Boyinde is a research writer and a social media strategist. A public affairs analyst, he writes about history, politics, sports, life matters and technology. He is passionate about happenings in Local and international political arenas. He is an avid Manchester United fan and an unapologetic Nigerian.